Trade Area Systems
Branding | UX | UI | Print Collateral
Embedded Files
A New Brand System
After over a decade of success building technologies that provide companies with the data to make smarter retail real estate decisions, Trade Area Systems was ready to update their branding with a modern look. TAS’ old branding had grown recognition among their partners and clientele so the refined logo-mark needed to be a true evolution that referenced the previous mark. With the new branding we created digital and print collateral including one-sheets, promotional giveaways, and a full trade show booth.
Moving TAS Forward
In conjunction with the branding evolution, we helped the TAS team streamline their product messaging and define a brand strategy that better reflects their target audience of large retail organizations. The website update featured new information architecture, imagery, typography, iconography, and a bold color palette that helped them stand out.
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