Foster Grant
UX | UI | Ecommerce | Magento
UX | UI | Ecommerce | Magento
As a brand, Foster Grant believes in feeling confident, comfortable, and effortlessly fashionable without paying a hefty price tag. As a retainer client, we managed their entire online catalog across multiple brands through the Magento EE platform, created digital marketing imagery and email campaigns, and helped to continuously push the brand forward in the 21st century.
In 2020, the website went through a refresh to further refine the main navigation, homepage, product listings, and the checkout process. Lots of the ecommerce usability is dictated by the Magento platform, but it was our job to make visual improvements that made sense for Foster Grant’s wide customer base.