With several membership levels and varied user permissions per level, it was critical to map out each persona’s journey to assure a seamless experience. From establishing each user’s entry point, to logging in existing or returning users and registering new users, displaying appropriate information per user, and funneling users to their desired download, documentation or resource. Previously a product of HPE, Vertica’s user interface transitioned to reflect Micro Focus corporate brand standards with a clean, simplistic aesthetic that presented information in an organized way.