FreshAddress
Branding | UX | UI | WordPress
Branding | UX | UI | WordPress
Since 1999, FreshAddress was a leader in the email validation and sanitation industry. A few years after designing their website and refreshing their content strategy, the team at FreshAddress reached out looking to give their branding a new look. They were ready to let go of their existing logo mark in favor of something cleaner and more forward thinking. Below is their original design, some of our process exploration, and the final mark chosen.
With a new brand logo and color palette, we were ready to apply that new look and feel to the website. Most of the structure could stay the same from the previous redesign but a full overhaul of visuals was needed. We went through multiple versions of style tiles in order to best represent these new styles within the context of the website.